​Call To Action
#AmplifyWomen is a call-to-action social media campaign that kicks off during Women's History Month, March 2023. The purpose is to encourage Recording Academy members to take part in an interactive digital campaign. The goal is to uplift and amplify women; and represent positive change across genres, professions, and backgrounds.

Social Push Toolbox
This customizable campaign is equipped with a full toolbox of digital assets and user friendly directions tailored for each online influencer. It's more than your average social media push. This campaign allows for easy collaboration and duplication. By following a few simple steps included in the marketing email sent to Recording Academy members, creators can come together to support and celebrate women in music. 
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Post Examples (see below)
#AmplifyWomen templates created in three different sizes for use across multiple platforms.​

(text for Eblast)
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​Please use the graphics provided to share how you – as a woman in music or an ally – are inspired by women creators and professionals to advocate for change. 

INSTRUCTIONS:

Step One – Download the graphic overlays.   
Note: If downloading from your mobile device, your graphics will be downloaded to your Files, not your Camera Roll. 

Step Two – Select the graphic that corresponds with the social platform and post type you wish to share.

Step Three – Utilize a photo editing application of your choice (Photoshop, Canva, PowerPoint etc.) to layer your photo below the overlay provided. Make sure your image is sized to fill the entire transparent area. When ready, save the image as a new file.

Step Four – Use suggested copy below and social media graphics provided.

Reminder: Please tag the Recording Academy in your posts and use #AmplifyWomen

SUGGESTED POST COPY – WOMEN
 
Instagram: 
This #WomensHistoryMonth, I join the @RecordingAcademy in uplifting and celebrating my fellow women in music. Our experiences and perspectives matter, and they inspire me to continue fighting for positive change. I’m proud to #AmplifyWomen and use my voice to shape an industry that welcomes and supports all.

Twitter: 
This #WomensHistoryMonth, I join the @RecordingAcad in uplifting and celebrating my fellow women in music. Our experiences and perspectives matter, and they inspire me to continue fighting for positive change. #AmplifyWomen
 
Facebook / LinkedIn: 
This #WomensHistoryMonth, I join the @RecordingAcademy in uplifting and celebrating my fellow women in music. Our experiences and perspectives matter, and they inspire me to continue fighting for positive change. I’m proud to #AmplifyWomen and use my voice to shape an industry that welcomes and supports all.
 
 
SUGGESTED POST COPY – ALLIES 

Instagram: 
This #WomensHistoryMonth, I join the @RecordingAcademy in uplifting and celebrating my women peers in the music community. Their experiences and perspectives matter and inspire me to continue fighting for positive change. I’m proud to #AmplifyWomen and commit to shaping an industry where all voices are heard.

Twitter: 
This #WomensHistoryMonth, I join the @RecordingAcad in uplifting and celebrating my women peers in the music industry. Their experiences and perspectives matter and inspire me to continue fighting for positive change. #AmplifyWomen

Facebook / LinkedIn:
This #WomensHistoryMonth, I join the @RecordingAcademy in uplifting and celebrating my women peers in the music community. Their experiences and perspectives matter and inspire me to continue fighting for positive change. I’m proud to #AmplifyWomen and commit to shaping an industry where all voices are heard.

Campaign Overview
This Instagram based social campaign will highlight and showcase the entertainment lineup for the 2023 Rodeo season, scheduled for Feb. 28 through March 19. It brings together Rodeo Houston and Musik Houston platforms for a powerful behind the scenes look at the live music at the nation's largest rodeo. The lineup features a mix of genres, including Country, EDM, Hip-Hop, Norteno, Pop, Rock, and Christian. Many of the artists will make their Rodeo Houston debut in 2023.

Quick Notes and Quotes
 "We are thrilled to welcome back so many talented artists including some fan favorites such as Houston rap legend, Bun B who will be taking the stage alongside some additional iconic southern performers," said Chris Boleman, Rodeo President and CEO. "The level of talent we have in this lineup will get the fans excited, including Texas' own Parker McCollum, who is helping us kick off this 2023, star lineup on Opening Day."

Featured Posts / Coverage

• Official Entertainment Lineups
• Country Star Coffey Anderson
• Rodeo Houston Drone Show
• Rodeo Houston Trailriders
• Hip Hop Legend Bun B's Southern Takeover
• Grammy Winner Erykah Badu

Official LineUp Announcements
For use on IG, FB, LinkedIn and Twitter

Great for sharing on Facebook and LinkedIn

Grammy Winner Erykah Badu
Video Views: 65k

Video views:  10k

Hip Hop Legend Bun B
Video views: 57.3k

Texans Line Dancing
Video views: 12.1k

Rodeo Houston Trailriders 
Video views: 7.3k

Country Star Coffey Anderson
Video views:  2.2k

Video views:  2.2k

Rodeo Houston Drone Show
Video views: 3k

Continued Coverage
Musik Houston is a proud social collaboration partner on this digital project, producing powerful video recaps to increase awareness and push attendance for remaining shows. 

Campaign Overview
Social media campaign tailored to increase awareness and attendance to Emancipation Park's Jazzy Sundays series. Taking place every Sunday in March 2023, the weekly concert series kicks off its opening weekend with Grammy Award-winning musician Robert Glasper.

Promo Posts
Can be used on IG, FB, and LinkedIn

Great for sharing on FB and LinkedIn

Great for FB and IG Reels, Stories and Youtube Shorts

Video views: 8.5k

Video views: 7.3k

Video views: 2k

Video views: 4k